A Tree Grows in Morocco
Argan trees grow wild near the Moroccan desert, where Berber women indigenous to Morocco’s southwestern region– collect the seed-like pits and then grind them and press them to extract the ‘liquid gold’ oil that they produce. It is nicknamed liquid gold because of the minute amount of oil that is derived from each nut, and the time-consuming process that is required in order to obtain a small amount of the precious liquid. Today, pure Argan oil is very expensive to buy, although less concentrated or diluted grades are readily found online.
Argan Oil for Hair
Argan oil has gained tremendous popularity in hair care applications because of its dramatic revitalization properties that instantly deliver brilliant shine, silkiness and a hydrated appearance to hair. In addition to those immediate effects, it also helps soothe dry, itchy scalps and corrects split ends by hydrating them and helping ends appear less dry and damaged. Pure argan oil is an excellent conditioner with a light, non-greasy feel. It is quickly absorbed into hair without weighing it down or making it greasy-looking:
- A restorative anti-aging serum
- Rich in vitamins A & E and Omega-6 & 9 EFAs for potent antioxidant activity
- Revitalizes stressed hair and skin
- Renews dry, brittle hair
- Adds instant shine to dull, dehydrated hair
A Multi-Use Oil
Although it is the oil from the unroasted seeds that is used for cosmetic applications, the oil derived from the roasted seeds is a staple in Moroccan food. Argan oil is to Morocco what Olive Oil is to Spain or Italy. It has a delicate nutty flavor and is revered in Morocco for its healing properties.
Changing Lives, One Seed at a Time
Argan oil has become a favorite ingredient additive in global beauty products because in addition to its valued beauty benefits, for hundreds of years argan oil has been hand-produced by Moroccan women-run cooperatives that provide employment and vastly-improved life conditions to women in that country. In fact, the rare argan forest which grows in a triangular patch between three cities, has been granted a UNESCO designation as a Biosphere Reserve.